simulacra ambassador: personal brand architecture for the infinitely mutable self

The contemporary world requires creatives to market themselves – as designers and as people – to gain employment as well as social capital. Postmodernity – which, according to media theorist Jean Baudrillard, is a form of hyper-reality, or a state in which signs and symbols designed to represent reality become more “real” than reality itself, and the meaning and value derived from this code becomes entirely self-referential. Media and technology have distilled personhood to a public, digital presence, and especially on social media, every person is an ambassador of their own “brand”.

The problem is that there exists no definitive guide to navigating personal creation and curation. Simulacra Ambassador is an 80’s media theory take on the current intersection of branding, personal identity creation, and navigation of a professional, psychological, and philosophical narrative landscape.